Anna Poulin

As part of the Wellington Chamber's submission on Wellington City Council's Long Term Plan, I developed supporting graphics to help communicate key messages, including a data visualisation explaining the city's rates differential.

The challenge was presenting comparative financial data in a way that was easy to understand at a glance. Rather than relying on tables and detailed figures, I used data visualisation to highlight the comparison while keeping the information accurate and accessible.

Alongside the data visualisation, I designed supporting artwork for the submission and adapted content for presentations and other communications.

The Business Central 2024/25 Annual Report involved teams across the organisation, leadership, an editor and auditors. I helped shape the scope and map out the timeline to get it ready for our Annual General Meeting, while balancing other projects underway at the same time.

My role started well before the design. I worked with team members to gather content, found information from previous years to help guide what was needed, and collated the material for the editor. I also proposed ways to show more of what the organisation had done during the year. For the membership page, I gathered data from different teams and turned it into graphics showing where our members were based, the industries they worked in and the size of their organisations. I proposed giving our events more space too, using photography and highlights from across the programme to show just how active the year had been.

I designed the 22-page main report and worked through revisions and sign-off. The auditors supplied the financial statements, which I added to produce the final 61-page document. We kept the design deliberately light, focusing on a clear structure that could bring together substantial written content, data and imagery.

There were a lot of moving parts to wrangle, and that’s what makes this project particularly satisfying for me. I was able to plan ahead, adjust when circumstances changed and keep the report moving through to delivery.

You can download a full copy of the report here.

The Wellington Report was a collaborative project examining the state of business in Wellington. Working alongside Iron Duke consultants and the Wellington Chamber's advocacy team, I designed the report and developed supporting data visualisations to communicate key findings and recommendations.

The challenge was presenting a broad range of economic, social and business data in a way that was clear, engaging and accessible. I worked closely with the project team throughout the design process, translating complex information into report layouts, infographics and visual summaries that helped readers quickly understand the report's key insights.

View the full report here.

Business Central surveyed businesses across the region to better understand business confidence and the challenges organisations were facing. I translated the key findings into a series of social media graphics that communicated the survey results in a clear, engaging and accessible format.

The challenge was reducing a large volume of survey data into concise visuals that could be understood quickly while maintaining the integrity of the findings. Each graphic focused on a single key insight, creating a series that encouraged engagement while providing an overall snapshot of business confidence.

I created the illustration and supporting event branding for the Wellington Chamber's annual "Back-to-Business" event, with the goal of creating a fun, vibrant identity to kick off the business year.

The illustration was applied across the event campaign, including social media, Eventbrite, promotional material and event collateral, creating a consistent visual identity across all touchpoints.

Allies on the Inside was an exhibition put together by Heritage New Zealand Pouhere Taonga about the men in Parliment who helped advocate for women’s right to vote. I was responsible for the overall design and branding of the exhibition as well as all graphic elements including display signs, panels, and wayfinding.

Connect is an event series hosted by the Wellington Chamber of Commerce. I created a microsite for the series to showcase the events. A key challenge was to keep the site under the Chamber’s branding, while maintaining a look and feel unique to the Connect series.

While at Epi-interactive, we were tasked by the University of Minnesota to develop SAVI (Shiny Analysis and Visualization Insights), a novel application to analyze and visualize animal health data. A key responsibility on this project was to create a flexible design that could be adapted for different apps that analyzed different disease and animal data. Created all logos, visuals and styles.

At Epi-interactive, I created this infographic for a published study of E. coli in a cattle herd. Working from the study data, I developed a way to show how the sampling and results changed over nine months. Each group of cattle represents a different period and paddock, while colour and numbers show the positive samples and their genetic groups. It was a satisfying information design challenge: bringing several layers of data together in one visual that readers could follow through time.

See the published infographic on Figure 2 (page 5) of the paper.

Refreshed the branding for Epi-interactive, a human and animal health consulting company based in Wellington, New Zealand. Deliverables included a fresh logo and stationary, a new website along with custom illustrations and updating the marketing materials.

Helped concept, plan and carryout this marketing initiative to drive sales during slower months. Created a special offer centered around bulk produce for canning.  A customer was directed to a signup landing page via online advertising, then sent weekly emails showcasing produce that was on special for week.

I was responsible for creating specific landing pages with A/B testing for further learning, designing special gifts for customers, and created all marketing pieces including social media assets, web ads and email heads.

I also helped plan, style, shoot and edit two tutorial videos on how to can strawberry jam and tomatoes.

The result was a peeked customer awareness and increased sales.

Created a catering menu for Be Fresh, a local food market owned by SPUD. Worked with SPUD's marketing team to concept, plan, and produce the menu. My responsibilities included menu design, layout, icon illustration, and print production. Additionally, I planned, oversaw, and stylized the photoshoot alongside the photographer, Jennifer Northrup.

A full version of the menu can be downloaded here.

The Soup Box is a soup cleanse created under the Be Fresh brand. The project goal was to create soup packaging that could be sold individually or as part of a larger 5 soup cleanse. The design was kept clean and minimal to promote a clean, fresh feeling and to showcase the vibrate soup colors.

Mainland Milk is a product distribution company for SPUD, mostly delivering Avalon Dairy products and The Juice Box. Created all new branding, including logo, stationary and website.

Worked with the marketing team to revamp SPUD's Juicing Program. The project goal was to create a more friendly, DIY feeling program, where customers could buy boxes of produce for a 1, 3 or 5 day juice cleanse.

I concepted the new look and materials needed. Created a DIY Juice Cleanse plan, stickers to go on the cleanse boxes, created digital ads, and organized and shot a photoshoot of the cleanse products.

The overall result was increased customer satisfaction with their cleanses and a jump in sales.

Worked with client Boston Pizza while at Admok Creative to develop various promotional pieces. Adapted Boston Pizza's new branding to various menus including GlutenWise, Health Check. Created new digital menu displays for their new store in SAIT.

Worked with the Fort McKay First Nation while at Admok Creative to create a cookbook. All recipes were from the local community. Responsible for initial concept, and worked with designer Clay Kropp on the final layout.

South Sound magazine's annual "Best Of" issue. Researched and sourced all images, created all illustrations and icons and laid out magazine cover and article. Responsible for all post-production.

​Concepted, illustrated, and designed article for South Sound magazine based on environmentally safe cleaning tips.

​Worked with editors on 425 magazine's product article. Researched and collected cake stands, styled photoshoot and laid out article.

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​Intro spread for a 425 magazine article on a new grass fed cattle company up in Snoqualmie, Washington. Responsible for all layout and pre-press.

​Concepted and designed cover for 425 magazine's Food Lover's Issue.