Anna Poulin

The Wellington Report was a collaborative advocacy piece on the state of business in Wellington. We worked with multiple teams, focus groups and local businesses to create recommendations that could help the city thrive.

View the full report here.

Allies on the Inside was an exhibition put together by Heritage New Zealand Pouhere Taonga about the men in Parliment who helped advocate for women’s right to vote. I was responsible for the overall design and branding of the exhibition as well as all graphic elements including display signs, panels, and wayfinding.

Connect is an event series hosted by the Wellington Chamber of Commerce. I created a microsite for the series to showcase the events. A key challenge was to keep the site under the Chamber’s branding, while maintaining a look and feel unique to the Connect series.

While at Epi-interactive, we were tasked by the University of Minnesota to develop SAVI (Shiny Analysis and Visualization Insights), a novel application to analyze and visualize animal health data. A key responsibility on this project was to create a flexible design that could be adapted for different apps that analyzed different disease and animal data. Created all logos, visuals and styles.

Refreshed the branding for Epi-interactive, a human and animal health consulting company based in Wellington, New Zealand. Deliverables included a fresh logo and stationary, a new website along with custom illustrations and updating the marketing materials.

Helped concept, plan and carryout this marketing initiative to drive sales during slower months. Created a special offer centered around bulk produce for canning.  A customer was directed to a signup landing page via online advertising, then sent weekly emails showcasing produce that was on special for week.

I was responsible for creating specific landing pages with A/B testing for further learning, designing special gifts for customers, and created all marketing pieces including social media assets, web ads and email heads.

I also helped plan, style, shoot and edit two tutorial videos on how to can strawberry jam and tomatoes.

The result was a peeked customer awareness and increased sales.

Created a catering menu for Be Fresh, a local food market owned by SPUD. Worked with SPUD's marketing team to concept, plan, and produce the menu. My responsibilities included menu design, layout, icon illustration, and print production. Additionally, I planned, oversaw, and stylized the photoshoot alongside the photographer, Jennifer Northrup.

A full version of the menu can be downloaded here.

The Soup Box is a soup cleanse created under the Be Fresh brand. The project goal was to create soup packaging that could be sold individually or as part of a larger 5 soup cleanse. The design was kept clean and minimal to promote a clean, fresh feeling and to showcase the vibrate soup colors.

Mainland Milk is a product distribution company for SPUD, mostly delivering Avalon Dairy products and The Juice Box. Created all new branding, including logo, stationary and website.

Worked with the marketing team to revamp SPUD's Juicing Program. The project goal was to create a more friendly, DIY feeling program, where customers could buy boxes of produce for a 1, 3 or 5 day juice cleanse.

I concepted the new look and materials needed. Created a DIY Juice Cleanse plan, stickers to go on the cleanse boxes, created digital ads, and organized and shot a photoshoot of the cleanse products.

The overall result was increased customer satisfaction with their cleanses and a jump in sales.

Worked with client Boston Pizza while at Admok Creative to develop various promotional pieces. Adapted Boston Pizza's new branding to various menus including GlutenWise, Health Check. Created new digital menu displays for their new store in SAIT.

Worked with the Fort McKay First Nation while at Admok Creative to create a cookbook. All recipes were from the local community. Responsible for initial concept, and worked with designer Clay Kropp on the final layout.